PHUTURE • A plant-based meat alternative for Malaysians

August 8, 2020

Hi guys! Today I'll be sharing all about Phuture Daging.

PHUTURE®, a plant-based meat company that redefines the future of food. Technology has made it possible for us to consume protein without meat. PHUTURE® hopes to reinvent the meaty experience that you find in your favourite cuisine and infuse the science of technology to the art of cooking.

Food is part of our daily lives, and food is especially important for Malaysians! Everybody has different ideas of what good food is, but there are certain things that we all agree on like hygiene, quality of ingredients, nutritional content, more.

Here in Malaysia, Jabatan Kemajuan Islam Malaysia (Jakim)’s halal certification is used by Muslims to distinguish food that and cannot be consumed by Muslims, but this halal certification actually also means that a certain product or food complies with a stringent set of hygiene and safety regulations.

Although halal certification is essentially a religious necessity, it actually benefits any Malaysian consumer out there who is on the lookout for high-quality food. Hence, you can truly have peace of mind whenever you choose to consume halal products.

Driven by details

Jakim (the organization that passes halal certifications here in Malaysia) uses a holistic approach when evaluating a product for halal certification. Raw materials, factory premises, workers and the manufacturing process are just some of the things taken into account by Jakim.

Good hygiene and safe manufacturing processes are practised at Jakim certified factories, and the factory workers must actually adopt safe and hygienic practices that uphold the requirements of other food manufacturing standards such as MS ISO 22000:2012

The raw materials used in these factories must also be sourced from a halal supplier. Each ingredient must itself be halal. Details regarding logistics, storage and processing are also reviewed.

Meticulously made

With the above points in mind, it’s clear to see how you’re getting a top quality product whenever it’s certified halal by Jakim. That’s why many in the F&B industry place huge importance on obtaining a halal certification from Jakim for their products, services and business premises.

Phuture Daging Sdn Bhd, a local startup with one of the top 500 global food technology innovation company Phuture Foods, has also made this a priority. You’ll be glad to know that the company’s research and development facility as well as its manufacturing plant have both been certified halal.

In addition, the company is also in the midst of completing halal certification for its plant-based meat alternative, Phuture Daging.

As its wholesome alternative meat solutions debut across many renowned F&B establishments throughout Malaysia, you can look forward to a delightful culinary experience that is truly Muslim friendly.

In fact, everyone will benefit from the strict health and hygiene standards that Phuture Daging practices when producing its plant-based meat in Malaysia.

Each and every raw ingredient used in Phuture Daging has been carefully selected from suppliers that are recognised for their safe and hygienic sources of raw foods.

Phuture Daging ensures that these ingredients are not genetically modified, free from antibiotics and/or added hormones, and do not involve cruelty to animals.

In order to achieve consistency in its product quality, the company regularly inspects and improves on its manufacturing processes and procedures. Because the manufacturing plant is certified halal by Jakim, therefore the company’s existing practices and products comply with halal manufacturing requirements.

On the whole, Phuture Daging has been meticulously formulated in order to create a cholesterol-free, low-calorie plant-based solution which is suitable for all consumers, including vegans and vegetarians.

Hence, Malaysian diners can rest assured that they have an alternative meat solution of the highest quality whenever they take a bite of Phuture Daging.

Meanwhile, for F&B owners, Phuture Daging promises to offer extensive support to them as they introduce plant-based delicacies as part of their menu. With its unique taste, well-balanced ingredients and halal status, Phuture Meat is poised to be the highlight of every meal served to its patrons.

To find out more about how Phuture Daging is a pioneer in Asia in terms of its plant-based meat solutions, drop them an email at or visit their website today at

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