Maybelline New York 60 Shades of Matte Event • #ElfiraLoyXMaybelline

January 25, 2018

Hi guys, welcome back to my blog! Today I'll be sharing about the Maybelline 60 Shades of Matte event that I attended last Wednesday, where 19 new shades were added to the Creamy Mattes range and Elfira Loy was announced as Maybelline Malaysia's digital collaborator!

The event was held in The Bee, Publika, and I attended with Bo, Anis and Sydney. Collectively we were #TeamBAES (cuz my name's Eros, get it?). The theme was New York Chic and the decor was very city night scene and neon. I went for a full denim look, and since I decided to leave my hair uncurled I kinda looked like the main guy from "My Friend Jefree Dahmer" ðŸ˜‚

If you didn't already know, Maybelline's The Creamy Color Mattes by Color Sensational lipsticks (RM27.90) are a range of luscious matte lipsticks that promise to be lightweight, creamy, bold, super pigmented and long-wearing.

Maybelline has just added 19 new on-trend shades to the range, totalling 60 different matte hues to choose from! There was a wall that displayed all the colours in the event and it was seriously mindblowing. From pinks & nudes for everyday wear, reds, browns and purples for bold looks, there's literally a shade for every skin tone out there.

During the event, Maybelline Malaysia also announced that Elfira Loy would be their new digital collaborator! I've heard of Elfira since my college days and it was great to finally see her in real life. She actually pursued a diploma in KDU (like I did) and I always heard about her from my lecturers and fellow classmtes.

Her makeup was zamazings and she was so pretty in real life! She had a brief talk on stage where she and the MC touched on her style, her fave makeup products and her collaboration with Maybelline. Maybelline will actually be flying her all the way to New York for New York Fashion Week where she'll have a totally New York experience, meeting the Maybeline beauties and experiencing New York for herself.

I managed to get a quick shot with her (before the SD card became full lol). She was nice, friendly and humble, and I can't wait to see her whole Maybelline adventure unfold online!

I initially came to the event wearing another matte lipstick, but I just had to take it off and try the Creamy Matte lipsticks out!

Compared to my other matte stick lipsticks that kinda feel draggy, the Creamy Mattes by Color Sensational were just that: creamy! They are easy to apply and kinda feel almost oily. It doesn't immediately dry down so I had time to finesse it onto my lips. 

I tried around 4 shades and settled on the shade Pretty Please.

You can't really see it here because the lighting is kinda dark, but Pretty Please is a rich, plum like brown shade that looked perfect on my tan skin! I totally loved it and wore it for the rest of the night. It was comfortable and didn't feel dry/flaky too!

A lil' story for you guys, I actually came beat for ze gawd for this event. I had the chance to set my foundation with lots of powder, and luckily I did! I sweat a lot before I even got to the event space and by the time I reached, my face was already super wet with sweat. Luckily the powder/baking helped my foundation from slipping.

I was still, however, super oily and shiny. I wanter to blot with my translucent powder but found that it was caking up (in a bad way). I was looking at the Maybelline products on display and decided to try out their Fit Me! Matte & Poreless Powder in the shade 320 and it worked fabulously on my face!

My shine was immediately eliminated and it helped "reinforce" my foundation throughout the night. It was also a dead on match for my skin tone, so I'm definitely going to grab one for myself when I see it in-store soon.

As the night progressed, we had a bit of finger food, took some shots in the photobooth and tried our luck with the claw machine.

And the rest of the night was spent vaining everywhere hahaha. The Bee is such a nice retro place! I was defnitely getting Riverdale poster/Stranger Things arcade vibes the whole time I was there.

And that's it for this post! If you watched my stories from that night as I was taking them , I hope you enjoyed the night as much as I did! ðŸ˜… Remember to check out the Creamy Mattes when you pass by any Watsons/Guardian/major pharmacy/department store to see how pigmented, smooth and comfortable they are!

See y'all in the next post!


  1. That is so fast! I am still editing my pictures for the masks TT btw the editing is #teamBAES approved ;)

    1. Haha you know me, the blogger on 4G (ayyy I rhymed 😂)


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